|
|
- Home
- | Web Site Analytics
|
|
|
Free Website Statistics, Web Analytics and Traffic Stats
If you're looking for website statistics, free web stats or analytics
to help you better understand your website's traffic then you've come
to the right place. Below you'll find our editor's choice of top web
analytics and statistics companies offering a variety of free website
statistics services and web analytics packages designed to help you
better understand and convert your website traffic in profitable
business. We highly recommend reviewing each of the companies below to
find the best service for your needs.
Google Analytics
So why do we recommend Google web analytics? Well first of all its
free! So you want to know Whats the catch? It may sound too good to be
true, but in fact Google does provide a very high quality free web
analytics and statistics solution for small businesses. However, many
people in the Internet world speculate how Google might be exploiting
this free offering to benefit their own business objectives. Many
businesses wonder what confidential information Google is collecting
via their free analytics service. What will they do will all this data
they are collecting? Other people want to know if Google positioning
itself to become the next technology empire, second only to Microsoft?
It really is difficult to say. Notwithstanding their personal agenda we
have to admit Google Analytics is a great web analytics tool and it may
be just what you're looking for.
For those interested in Google Analytics you should know that Google
Analytics provides three reporting views: Webmaster, Marketer and
Executive. Each reporting view provides the user a unique sets of
reports. The views are offered as an easy way to access and organize
other basic reports. We think that Google Analytics really is a great
web stats program.
Are there any disadvantages to using Google Analytics? We think the
biggest drawback to using Google Analytics is that it doesn't appear to
provide real time statistics. If you want real time stats this might be
reason enough to use a fee based web analytics program. We also think
that Google Analytics may have some problems with the accuracy of their
stats - but the verdict is still out on this one. The reality is that
any two web analytics programs will likely vary slightly in the figures
they provide. Finally, there is some concern by skeptics that Google
will use the data they collect to provide better advertising relevancy
to their advertising customers. The concern has been raised by a few
bloggers that ultimately you could be helping your competition by
providing Google with your conversion data.
StatCounter.com
StatCounter offers a free yet very reliable invisible web counter that
is configurable and provides real-time detailed web stats. All you have
to do is insert a simple piece of code on your web page or blog and you
will be able to monitor and analyze all your website visitors and
traffic patterns.
Specifically statcounter stats program provides the following functionalities and features:
|
Configurable Counter
Invisible Counter Option
Configurable Summary Stats
Magnify User
Drill Down
Popular Pages
Entry Pages
Exit Pages
ISP Stats
Multiple Site Management
Referring Domain
Keyword Analysis
Recent Keyword Activity
JavaScript Stats
Search Engine Wars
|
Visitor Paths
Visit Length
Returning Visits
Recent Visitor Activity
Recent Pageload Activity
Recent Visitor Google Map
Country/State/City Stats
Browser Stats
Operating System Stats
Public Stats
Resolution Stats
Blocking Cookie
Email Reports
User Access Management
|
ShinyStats.com
ShineStats offers a very reliable and useful web stats program designed
to meet the needs of small to medium-size businesses. They offers a
free web stats program that is very useful and two paid packages
(ShinyStatsPro and ShinyStatsBusiness) for online businesses that want
a higher end statistics program. We highly recommend ShinyStats website
statistics and analytics.
ShinyStats provides the following stats features:
|
Password protected reports
Invisible counter
Dynamic pages support (asp, php, cgi, etc)
Track all website pages
Visit frequency
Time reports
Country of origin
IP Address exclusion
Technical support
|
Conversion Analysis
Track Advertising Campaigns
Campaign ROI (Return On Investiment)
SERD™ (site ranking retrieval on search engines)
Benchmarking
Visit Paths
Export Reports to many formats
Exit Links
|
WebTrends - (provides solutions for medium to large businesses)
Our second recommendation for web analytics solution providers is
WebTrends (www.webtrends.com). WebTrends, provides high end web
analytics and statistical tracking solutions for large companies
including IKEA, General Mills, Reuters, Ticketmaster and US Bank.
WebTrends web analytics solutions are accurate and reliable, and have
been helping businesses track customer information for well over a
decade. WebTrends is truly one of the pioneers of the web analytics
industry.
WebTrends recently released a new product call Dynamic Search. This
product is enables users to employ sophisticated search engine
marketing automation software to optimize their results based online
marketing campaigns. WebTrends, via one of its other products,
Marketing Lab, also provides its customers comprehensive, flexible and
scalable web analytics, automated optimization of online advertising,
real-time visitor segmentation based on cross-channel insite, and
customer targeted analytics solutions for relationship marketing.
So is WebTrends really a good website analytics solution? Yes, they
are. We believe they're one of the best. But don't think success
doesn't come with a price. If you're small to medium size business
you're probably not going to be able to be able to afford WebTrend's
analytics solutions.
|
|